Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
Summary
Dr. Lu's research primarily focuses on business analytics, encompassing approach development, evaluation, and their practical applications. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has a substantial publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research endeavors have received support from various organizations, including SAMS, GCRF, Innovate-UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies.
His research interests include:
- Business analytics
- Understanding business developement through big data analysis
- Problem-solving through the application of business analytics
Qualifications
BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Newest selected publications
Chen, C., Lü, K. and Zhang, D. (2024) ''. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) ''. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326
Erbao, C., Luo, H. and Lü, K. (2022) ''. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543
Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) ''. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) ''. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359